What do you see the role(s) of the Director of Relations as being, and what do you believe you bring to the table in this regard?
The role of the Director of Relations is to be a representative of the convention to potential Guests, Industry, and other types of organizations that have the potential to become investors. The Relations department seeks to establish mutually beneficial relationships with outside entities in order to receive something that makes our convention more special, more unique, and therefore more appealing to attendees. It’s the Relations Director’s job to sell the convention, convincing companies that Kumoricon is worth their time and their money. It’s a job that requires enormous amount of patience, persistence, and, above all,
professionalism. You have to be able to speak the language of the Industry or else you are not going to be able to get the results you want.
I believe that what I have to offer is exactly that: the patience and persistence to get the job done professionally. I’ve worked hard these past two years to establish an ever-growing network of contacts and connections that continue to produce results for our convention. With each new contact I’ve been able to establish there has been the opportunity to learn something new that has added to my effectiveness as a Director of Relations. In this way, the value of my experience continues to grow and I look forward to being able to continue learning and growing in this upcoming year as Director.
As the Director of Relations, what changes (if any) would you like to institute?
It’s hard to speculate on improvements for what was, truly, the best Relations team any director could hope for. This year my staff were better trained, better prepared, and more cohesive than ever and it showed in how welcome our Guests felt to how happy our vendors and artists were when they went home. It’s hard to imagine asking for anything better than that.
But there are some areas that I would like to focus on more next year. With the fantastic Industry staff that I’ve acquired this year, I would like to start earlier in the year contacting more industry and working more closely with companies that we’ve only established relationships with this year. As convention season goes into full swing, company representatives get harder and harder to contact so making our interest known as soon as possible will increase our chances of being able to get more of what we want.
When you think of who you want to be our Guests or Honor do you consider quality over quantity?
When evaluating which Guests to invite to our convention there are several factors that I always consider. The first is interest. I want to choose guests that have the widest range of appeal possible. Guests are often times the first aspect that potential attendees look at when deciding to come to our convention so it’s important that we try and find out who will be the most popular to the most people. I wish this was the only factor that we had to consider when inviting guests so the we could get everyone that people would like us to but unfortunately it isn’t.
Second is availability, no matter how amazing a guest would be to have at our convention if they are booked or otherwise unavailable there is very little I can do about it other than express our interest in having them in future years. This is, honestly, the most frustrating part of soliciting guests. We get some fantastic ideas from, for example, the forums on which guests to invite and so very often it comes down to the guest just not being available that prevents them from coming to Kumoricon. They’re busy people though, so we understand. : )
The last factor that we consider when inviting a Guest is cost. My goal has always been to stretch our money as far as possible. I want Guests that will give us the biggest ‘bang for our buck’. I want multiple popular guests that also have manageable expenses so we aren’t sacrificing our ability to appeal to the widest audience possible by instead pouring our entire budget into one guest. It’s a very delicate balance that I try very hard to maintain. As the years go by and our budget and reputation grows, new opportunities will become available to us that make maintaining the guest to cost ratio more manageable.
What is a quality, pick of the crop, guest for you?
A truly quality guest for me is someone who is both popular with our attendees, has manageable expenses, and is good to my staff. Every guest has their quirks and I certainly don’t discriminate against them but it’s always nice to have someone who understands and appreciates that we’re all volunteers here trying to do our best to make everyone feel welcome.
Tell us about a time about a great success you have had working in this department, or in the one you currently staff for.
We went back to San Diego Comic Con for the second time this year and I can’t describe to you how good it felt to have people recognize what Kumoricon is when you talk to them. It was so awesome and gratifying to see so many different and high profile companies remember who you are and what you do and therefore be more willing to work with you this year because of the relationship my team and I worked so hard to establish in the past year. I know that I’m doing my job right when, at a convention that is primarily industry and non-anime focused, our reputation precedes us. It was fantastic and I want to give proper credit to my industry staff as well as the Publicity staff for making that happen.
Tell us about a time where you did not do as well as you had hoped with something regarding your department, or the one you currently staff for. How do you think you could have handled it better?
This year we had a serious problem with Guest Liaisons being harassed or mistreated by attendees. One liaison was spit on when she was taking one GoH down to con space via the elevator and told someone they would need to wait for the next one. I take this sort of thing very seriously and see it as a personal failing on my part to not protect my volunteer staffers from unnecessary harm. It will be imperative, in the upcoming year, to make sure that the Guest staff is adequately staffed to make sure that whenever possible liaisons can go in pairs to give them the best ability to deal with problems that may arise.
If you had no resistance or restrictions, what is something you would like to do with Relations?
I would love to see us have, as always, a larger Exhibitors Hall even though this year was much better than last. More financial flexibility to get guests would be fantastic and, I think most importantly, I would like to do as much as I can to go to as many other conventions as possible to be able to better network with guests and industry.
What is your definition of a successful Relations directorate?
A successful Relations directorate, in my opinion, consists of making guests of the convention feel as welcome as possible. My job is done well when Guests of Honor and Industry Representatives, Artists, Vendors, and everyone else my department touches leave our convention feeling well taken care of. Our greatest asset is word of mouth. If we make a good impression on just one of our Guests, they will tell their friends and colleges about how great our convention is which generate interest in us as a convention worth attending.